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LKC Social/Selected work/Mensofo

Brand identity & motion

Mensofo

A clear, characterful identity for adult exam preparation.

Logo design · Visual identity · Motion

Mensofo final stacked signature: owl above the name

Recognition in the details.

Mensofo is an identity for adult exam preparation, built around the direction of clear progress. The owl and the two o letters create a shared visual idea, expressed through a practical family of logos.

Final Mensofo stacked, horizontal, wordmark and owl assets
The approved identity in four formats.

Colour and typography.

Navy gives the identity a consistent centre, supported by action blue and light surfaces. Noto Sans brings clarity to Greek and English text.

Navy
#182C49
Action blue
#234E92
Soft blue
#EAF0F8
Background
#F4F7FC
Noto Sans typography specimen

An identity in use.

Mensofo branding on a tote, notebook, mug and polo in a contemporary study setting
Merchandise application mockup: proposed uses of the identity.
Mensofo interface application with a worked example
Illustrative interface study, not a live product screenshot.

A recognisable social presence.

Three expressions of the same identity, designed around the message rather than one repeated composition.

Mensofo social design: A clearer way to move forward.
Brand introduction
Percentage example explaining a price before a discount
A worked example
Three steps: practise, review and continue
A study sequence

Illustrative social designs, not a published campaign.

Four motion signatures.

The owl and wordmark connect through structural, unfolding, negative-space and fluid transitions. Choose a study to watch.

Plane TransformationLetterforms transform into the owl, then settle into the stacked signature.
Owl UnfurlThe owl opens into the standalone wordmark.
Negative SpaceA moving light area reveals the stacked signature.
Continuous InkAn ink-like transition connects name, owl and stacked signature.

Silent animations. Playback starts on request.

The thinking behind the identity.

Explore the lettering, visual rules and decisions that connect the final system.

Explore the design process

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